HOW DOES THE INSTAGRAM WORK FOR SMALL AND MEDIUM-SIZED BUSINESSES?
Instagram is a social network accessible to all people and companies. Regardless of the size of your business, be it micro, medium or giant, there you can find a space. To learn how Instagram works for small and medium businesses, here are some important tips to follow.
The vast majority of Instagram users have seen ads from large companies in the feed. And that seems to be a good way to increase its popularity, win followers and eventually sell or convert leads into customers.
But what about the more modest beginners or business entrepreneurs? What is the best way to succeed and how does Instagram work for them?
Assume your essence
Taking on the role of entrepreneur and putting the face of your business on Instagram should not be reason to want to seem more than you are. Very rarely will you be able to win followers with a fake identity. That is, however small your business, which works in a home-office or coworking, for example, it is best to assume its size.
Many online consumers will prefer contact with minors. The advantages can be many:
- Greater proximity;
- Direct contact with important company positions;
- Greater speed in the case of deliveries by the post office.
The important thing is to have quality in its production respecting its size and niche of performance. Also, understand that the reach of a medium or small business depends directly on the loyalty level of your initial followers, be they 50 or 500.
How to begin
To begin to understand how Instagram works, you should spend time creating your profile and taking care of the entire strategy of posting, content, and hiring a team for it (we’ll talk more below). But nothing will be valid if you do not build your base very well. To do this, invite friends, suppliers, collaborators, and partners to spread your content across networks.
When we talk about how Instagram works, it is clear that we are generalizing and choosing certain practices that we consider ideas for the chosen scenario. However, there are no rules, nor a formula to succeed in social networks. And, like most demands in the life of an entrepreneur, you will already need to plan your investments.
For companies of all sizes it is important to assess working capital and investment capacity. So let’s think about strategies that use more modest investments. You can boost your posts, win new followers through paid tools. And what is better, without having to have a lot of money.
Invest in content
The first task, before spending on boosts, is to invest in your content and timeline. To learn how Instagram works you need to ensure that your profile has a good appearance, relevant content and a constant presence.
To achieve all this will be necessary to invest in team. Hire a good social media and communication company with designer, copywriter and other professionals in the field of digital marketing. This professionalization is not exclusive to the big players. Today it is possible to find companies that meet the demands and close partnerships that are within the investment power of small and medium entrepreneurs.
Separate budget for ads
Generally, this outsourced team hired to serve your company in digital marketing will include in planning extra and punctual investments that can vary greatly in value, according to the objectives. These investments will be finally destined for the ads and also for the tooling part. Therefore, it is important for the entrepreneur to understand how Instagram works in relation to the push tools available in the market.
Hire a right arm
We in the blog Marketing in Social Networks advise all small and medium businessmen to choose a tool to support their strategy on Instagram. Let us make the indication of Bume, which can also help in the task of understanding how Instagram works for small and medium enterprises. This tool offers several features that optimize the use of the social network.
How does Bume work?
With it you can automate the search for followers who really have chances of engagement with your profile. This happens with the definition of reference profiles, hashtags, tanned and location. Its structure also allows the sending of instant messages, growth report, scheduling of posts and much more.
A few years ago there was a tool for each function, but Bume unites everything in one place. In constant updating it represents a great opportunity for those who want to explore.
Take a free 5-day trial on Bume and see the benefits to Instagram for small to mid-sized businesses.