DM automatic, of the English direct message, is the activity of sending automatic messages by the profile of Instagram. To use this feature, by sending a welcome message to every new profile that follows you, you must use a tool. In this post we will teach you how to use this strategy through Bume.
But before showing how to configure and write your direct message strategically, let’s understand why this action is important:
Instagram allows interaction through tastings, comments and messages. Therefore, to promote your profile to captivate the public, none of these interactions should be left out. With automatic DM, for example, you can make closer and more personal contact with your audience. This conversation can lead you to achieve partnership goals and even close deals.
Automatic DM is just one of several important features that you find in Bume. So the first step before using the feature is to sign up for Bume to start promoting your profile.
After making the basic account settings, go to the Direct Messages tab and write a welcome message to your new follower. Ideally, it should not be too long, but tell a little bit about your services or products.
When defining the content of this message make sure that the send option is checked and then click save. With these steps, your Automatic DM will be ready to ship.
This message will be sent immediately when a user begins to follow you back. But, there is a limit of direct messages to ensure that your account is not configured as spam. This number ranges from 40 to 75 per day. For this reason, it may happen that some new followers stand in a queue and receive the welcome message with a few days of “delay”.
Automatic DM with strategy
Entering the tool and setting up your message does not seem like a very complicated thing, does it? However, the success of automatic DM will go a long way for what you wrote in this message to be sent. To turn followers into new customers, you need to think hard about that content.
It’s important to get away from the cliché: “welcome to our Instagram page, it will be a pleasure to share information with you …”. Maybe we should try something a bit more strategic, such as an offer: “Hello, by following our profile you have just earned 25% discounts on any of our products.” Or even more radical: “Congratulations! You just won a free e-book with everything about digital marketing, reply to this message with your email and we’ll send it to you right away. ”
The purpose of the content of your automatic DM should always be the interaction. Therefore, it is important to consider the following options:
- encourage the person to respond to his message;
- enter a link to a landing page or direct to your e-commerce.
That way, your message will not get lost in the user’s inbox.
These are just a few tips for a successful automatic DM, but the first step was taken. The important thing is to align your digital marketing strategy well with the use of this feature to surround your future customer from all sides. We are here to help you on this journey. Any questions please contact us!
Start a test for 5 days for free and take advantage of this and other features to make your Instagram more professional.
How to be more successful with this strategy?
In order for your automatic DM strategy to perform better, you can include some interesting elements in it. Check out!
Link to website
Putting links to your site in the message can broaden the contact that your follower has with the brand. In this way, it will be able to understand in a deeper way what are the values, differentials and the mission of your business. In addition, you can bring it closer to possible content published on the blog and other social networks, such as Facebook.
Who does not like a discount? Providing a discount coupon on a DM can be the push your business needs to increase sales. This type of action can improve the number of sales of promotional, seasonal, or launch items.
Also, it’s a great way to start talking to your audience, since rebate is an attractive way for you to test your products.
Start a conversation
Another important method to use in your messages is to start a conversation. As users use social networks to interact with profiles that they find interesting, followers often find it legal when a business profile interacts that way.
Instead of simply talking about your products, get out of the obvious! Talk about issues important to your customers’ world. Disclose important news about the market or even respond to questions that the public usually does, trying to address their main doubts and curiosities.
Keep in mind that a simple conversation can turn into a lasting relationship with your client. So take this chance.
How to send?
Good automation tools on Instagram are available in the market. With them you can get your audience to receive automatic messages, increasing their engagement with your brand on social networks.
One such tool is Bume. With it your business will have an organic and friendly growth. This way, you can make Instagram work for you. With automatic DM, your audience will be engaged from personalized automated messages.
See what steps are required to create your first automatic DM.
Make a registration
Automatic DM is just one of several important features that you find in Bume. So the first step before using the feature is to register on the site to start promoting the desired Instagram profile.
Perform initial settings
After you sign up, connect your Instagram account and correctly set the target audience. You will then be ready to configure the system according to your strategy and reap the results.
Write your automatic DM
After making the basic account settings, go to the “direct messages” tab and write a welcome message to your new follower. Ideally, it should not be too long, but tell a little bit about your services or products.
When defining the content of this message make sure that the “send” option is checked and then click “save”. With these steps, your automatic DM will be ready to ship.
This message will be sent immediately when a user begins to follow you back. But there is a limit of direct messages to ensure that your account is not configured as spam. This number ranges from 40 to 75 per day. For this reason, some new followers may be queued up and receive the welcome message with a few days of “delay”, which is not a problem for your page.
That is all?
These are just a few tips for a successful automatic DM, the first step in improving the relationship with the audience. The important thing is to align your digital marketing strategy well with the use of this feature to surround your future customer from all sides. And we are here to help you on this journey.
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